I'm a multidisciplinary designer and developer with over 20 years of experience spanning print, digital, web, and interactive media. My background includes roles as a graphic designer, art director, and senior digital creative, with deep expertise in UX, high-end photo retouching, animation, and email development.
I've led client projects, managed teams, trained agencies, and taught design and animation at the college level. With a BFA in Graphic Design and a strong foundation in both design and code, I bring strategic, hands-on leadership across the entire creative and development process.
Delivers thought-provoking, category-shattering campaigns and content that resonates with the gaming community.
Damage Creative is a Los Angeles-based full-service creative agency specializing in gaming and streaming culture. Founded by gaming industry experts and powered by award-winning ad agency leaders, Damage delivers thought-provoking, category-shattering campaigns and content that resonates with the gaming community. Their mission is to engage consumers through the virtual frontier of gaming and streaming, consistently delivering provocative and authentic ideation to ingrain brands with gamers.
Damage Creative positions itself at the intersection of gaming culture and brand storytelling. By leveraging deep-rooted connections within the gaming community and a strong understanding of brand dynamics, they bridge the gap between gamers and brands, ensuring authentic and impactful engagements.
The agency's visual identity reflects a bold and modern aesthetic, resonating with the dynamic nature of gaming culture. Messaging emphasizes authenticity, innovation, and a deep understanding of the gaming landscape, appealing to both endemic and non-endemic brands seeking to connect with gaming audiences.
Damage Creative's digital presence is designed to be immersive and user-centric. Their website and digital campaigns prioritize intuitive navigation, engaging content, and responsive design, ensuring optimal user experiences across devices.
The agency emphasizes the importance of community engagement, creating content that not only promotes brands but also adds value to the gaming community. Through strategic partnerships with influencers, streamers, and esports teams, Damage Creative ensures that brand messages are delivered authentically and resonate with target audiences.
The Genesis Signature Event is a seasonal promotional campaign designed to highlight exclusive offers on Genesis vehicles.
To create visually striking, on-brand banner ads that align with the premium positioning of the Genesis brand while driving engagement and click-throughs during a high-impact promotional period.
Genesis positions itself as a modern luxury alternative—offering world-class design, technology, and service without compromise. The Signature Event supports this positioning by pairing premium aesthetics with compelling purchase incentives, designed to appeal to discerning buyers seeking performance and prestige.
The campaign’s visual language emphasized elegance, minimalism, and clarity. Banner ads featured:
The banners reinforced Genesis’s premium image while supporting traffic and conversion goals across digital media buys, dealership sites, and remarketing channels.
Offers a range of fencing solutions—including vinyl, wood, aluminum, and chain link.
AboutSeniorLiving.com is a compassionate, no-cost senior care referral service operating in Southern California and Northern Idaho. Their mission is to guide families through the complex journey of finding the right senior living solution—whether it’s assisted living, memory care, board and care homes, or in-home support—by offering personalized, expert-driven placement services. Their approach is rooted in empathy, clarity, and trust, helping families make informed decisions during emotionally challenging times.
ZOR Fence positions itself as an accessible and reliable fencing solution provider in Connecticut. By highlighting their affordability and quality workmanship, they appeal to homeowners and businesses seeking dependable fencing services without compromising on quality.
The website design reflects a professional and approachable brand image, utilizing clean layouts and straightforward navigation. Messaging focuses on key selling points such as "Affordable Prices and Quality Workmen," reinforcing their value proposition.
Content is tailored to address common customer concerns and questions, providing insights into the benefits of different fencing materials and styles. The inclusion of customer testimonials and detailed service descriptions builds trust and credibility.
The website is optimized for search engines with relevant keywords related to fencing services in Connecticut. Integrated contact forms and clear contact information make it easy for potential clients to reach out, enhancing lead generation efforts.
A free senior care referral service that helps families find the best living and care options for their loved ones.
AboutSeniorLiving.com is a compassionate, no-cost senior care referral service operating in Southern California and Northern Idaho. Their mission is to guide families through the complex journey of finding the right senior living solution—whether it’s assisted living, memory care, board and care homes, or in-home support—by offering personalized, expert-driven placement services. Their approach is rooted in empathy, clarity, and trust, helping families make informed decisions during emotionally challenging times.
Positioned as a trusted partner in senior living transitions, AboutSeniorLiving.com emphasizes personalized guidance and compassionate support. The brand communicates a commitment to easing the stress of finding appropriate care, ensuring families feel supported every step of the way.
The website's design employs a warm and approachable aesthetic, using soothing colors and clear typography to create a sense of comfort and reliability. Messaging focuses on empathy and expertise, with headlines like "Your Trusted Helper in Senior Living Solutions" reinforcing the brand's supportive role.
Content is tailored to address the concerns and questions of families seeking senior care solutions. Detailed service descriptions, testimonials, and a clear outline of the placement process build trust and demonstrate the organization's commitment to personalized support.
The website is optimized for search engines with relevant keywords, meta descriptions, and structured data. Integrated contact forms and consultation booking features facilitate lead capture and conversion.
Graybug Vision is a clinical-stage biopharmaceutical company focused on developing transformative therapies for diseases of the retina and optic nerve.
Graybug Vision is a clinical-stage biopharmaceutical company focused on developing transformative therapies for diseases of the retina and optic nerve. Known for its precision in ocular drug delivery and targeted treatment innovation, Graybug Vision bridges science and patient care through advanced research and technology. For two major professional events, the company needed clean, visually compelling posters that reflected their scientific expertise and brand sophistication.
Design two professional event posters that communicate critical details while visually reinforcing Graybug Vision’s mission in eye health innovation.
This design centered around a high-resolution close-up image of a human eye, selected for its symbolic and visual depth.
The second poster employed a modern, abstract design to complement the technical nature of the event while remaining brand-aligned.
Both posters successfully balanced visual storytelling and corporate clarity, adhering to Graybug Vision’s brand while elevating the presence of their events.
These designs demonstrate expertise in:
The result was a cohesive set of materials ready for both print and digital distribution, strengthening Graybug Vision’s position as a leader in ocular innovation.
Horizon Brands builds and scales innovative consumer product companies that enhance everyday life.
Horizon Brands builds and scales innovative consumer product companies that enhance everyday life. Their portfolio includes high-performance lifestyle and automotive products designed with precision, innovation, and modern aesthetics. As part of their partnership with Formula Drift racer Vaughn Gittin Jr., Horizon Brands launched a poster campaign to promote their TYPE S Underglow LED Lighting at a national motorsport event—blending high-octane excitement with product visibility.
The goal of this poster was to capture the bold energy of Formula Drift culture while showcasing the TYPE S product in a real-world, high-performance setting. The poster was designed for live event distribution, serving both as a collectible for fans and a visually striking brand showcase for TYPE S underglow LED technology.
The layout features Formula Drift champion Vaughn Gittin Jr., dramatically lit and staged to highlight the vibrant TYPE S LED underglow on his vehicle.
The poster showcases strong typographic hierarchy, emphasizing Vaughn’s name, the TYPE S logo, and key messaging.
After reviewing the Horizon Brands style guide, I curated and retouched existing photography, adjusted lighting and color to align with brand standards, and seamlessly integrated all required logos and brand elements.
The final poster delivered a visually bold, brand-compliant piece that captured the energy of Formula Drift and celebrated the TYPE S product line. The piece highlighted my skills in Photoshop retouching, layout design, and typographic composition, and was well received both by fans and brand stakeholders at the event.
Genesis Motors is the luxury automotive division of Hyundai, known for combining premium craftsmanship, bold design, and next-generation technology.
Genesis Motors is the luxury automotive division of Hyundai, known for combining premium craftsmanship, bold design, and next-generation technology. As the brand expanded its lineup and presence in the U.S., dealer websites such as Genesis of West Houston and others needed high-impact hero images to promote new models, build excitement around upcoming arrivals, and guide prospective buyers toward inventory and reservations.
These assets played a key role in translating national brand messaging into local, sales-driven experiences that still felt elevated and on-brand.
I created a series of hero images designed to feature prominently at the top of Genesis dealer websites. Each hero focused on a specific model or seasonal initiative, combining luxury visuals with concise, conversion-focused messaging.
Each asset was carefully composed to include:
The design process began with reviewing official Genesis brand photography, selecting imagery that best showcased each model’s design language and complemented the hero’s layout requirements. For the GV80 launch in particular, I emphasized:
For the full-lineup seasonal image, I arranged a progression of Genesis vehicles from sedan to SUV, showcasing the breadth of the brand while maintaining uniform lighting and consistency in visual depth.
I wrote and refined short-form promotional copy that stayed true to the Genesis voice—refined, aspirational, yet accessible.
Each CTA was strategically placed to align with user reading flow, and optimized for visibility across both desktop and mobile layouts.
While the assets aligned with Genesis’ national branding, each hero was adapted to the individual dealer’s needs, with flexible overlays that allowed for:
These hero images played a key role in bridging brand storytelling with dealer-level performance marketing. They helped:
This project showcases my strength in creative direction, layout design, automotive brand alignment, and high-impact promotional messaging—all while working within strict visual guidelines and performance goals.
Hyundai is a global automotive brand known for its sleek design, innovative technology, and refined approach to value.
Hyundai is a global automotive brand known for its sleek design, innovative technology, and refined approach to value. Each year, Hyundai launches a high-visibility holiday campaign—formerly the Hyundai Holidays Sales Event, now known as the Hyundai Getaway Sales Event—to promote special seasonal offers across its vehicle lineup. For this campaign, Hyundai aimed to highlight the Hyundai Sonata through a website experience that felt festive, premium, and on-brand.
To support the campaign, I designed and animated a hero section for the Hyundai website, balancing brand visibility with seasonal ambiance.
The animation centered around a soft, subtle bokeh effect—a seasonal nod without overwhelming the interface.
Every visual and motion element was built to adhere closely to Hyundai’s brand and campaign guidelines, focusing on:
The animated header contributed a visually immersive and brand-consistent experience to one of Hyundai’s key seasonal campaigns. It brought motion, balance, and atmosphere to the Hyundai Holidays event while reinforcing the vehicle’s appeal. This project reflects my ability to blend motion design, layout composition, and brand sensitivity into a cohesive digital asset for large-scale promotional use.
Hyundai is a global automotive brand known for its innovation, advanced safety features, and sleek modern design.
Hyundai is a global automotive brand known for its innovation, advanced safety features, and sleek modern design. For a social media campaign centered on the Hyundai Elantra, the goal was to create a set of engaging, visually striking social cards tailored for Instagram and other platforms, each spotlighting a key vehicle feature. These cards were crafted to align with Hyundai’s bold visual identity while delivering bite-sized, tech-focused content that educates and excites potential drivers.
This card highlighted the Clari-Fi™ audio system, which restores depth and clarity to compressed digital music files.
These two cards each focused on Hyundai’s driver-assist technologies, with different graphic treatments to appeal across varied scroll behaviors and content formats:
This card focused on Lane Change Assist, a feature that extends blind spot detection when merging or changing lanes.
These social cards successfully translated technical vehicle features into compelling, user-friendly visuals.
Good Look Apparel is a forward-thinking custom boot company redefining footwear as a form of artistic expression.
Good Look Apparel is a custom footwear brand that designs one-of-a-kind boots for men and women—transforming fashion staples into bold statements of personal style. The brand brings an artistic lens to product development, merging original surface design with high-quality materials to create boots that are both wearable and collectible. Each design draws from a unique visual world, allowing customers to express individuality through form, pattern, and story.
At the core of this project was the creation of custom-printed boot designs, developed from the ground up to reflect artistic themes and cultural influences.
This wasn’t just art placement—it was a custom product creation process that balanced creative expression with material constraints and manufacturing feasibility.
To bring the designs to life pre-production, I created a series of high-impact digital composites showing the boots in contextual environments that echoed their artistic roots—urban, abstract, historical, or cultural.
With a product this expressive, the packaging needed to feel equally thoughtful.
This project unified product sourcing, surface design, brand storytelling, and packaging into a cohesive creative system.
Hyundai is a global automotive brand known for its sleek design, innovative technology, and refined approach to value.
Hyundai is a global automotive brand known for its sleek design, innovative technology, and refined approach to value. Each year, Hyundai launches a high-visibility holiday campaign—formerly the Hyundai Holidays Sales Event, now known as the Hyundai Getaway Sales Event—to promote special seasonal offers across its vehicle lineup. For this campaign, Hyundai aimed to highlight the Hyundai Sonata through a website experience that felt festive, premium, and on-brand.
To support the campaign, I designed and animated a hero section for the Hyundai website, balancing brand visibility with seasonal ambiance.
The animation centered around a soft, subtle bokeh effect—a seasonal nod without overwhelming the interface.
Every visual and motion element was built to adhere closely to Hyundai’s brand and campaign guidelines, focusing on:
The animated header contributed a visually immersive and brand-consistent experience to one of Hyundai’s key seasonal campaigns. It brought motion, balance, and atmosphere to the Hyundai Holidays event while reinforcing the vehicle’s appeal. This project reflects my ability to blend motion design, layout composition, and brand sensitivity into a cohesive digital asset for large-scale promotional use.
The United States Postal Service (USPS) provides mail and shipping solutions for individuals and businesses across the country.
The United States Postal Service (USPS) provides mail and shipping solutions for individuals and businesses across the country. These campaigns focused on promoting three key services: Every Door Direct Mail (EDDM) for businesses, gopost™ for flexible self-service shipping, and Express Mail® for on-time holiday gift delivery. Each banner ad combined visual storytelling with clever animation to deliver clarity, charm, and action.
To design and animate a series of engaging banner ads that drive awareness and participation across USPS service offerings—targeting both small business owners and individual consumers during peak times and strategic initiatives.
Each banner aligned with USPS’s brand standards while adapting tone and visuals to match the context—professional for B2B, modern and flexible for gopost™, and fun and festive for the holiday audience. The animations enhanced engagement, while strong CTAs supported clear user pathways to sign-ups, webinars, or express mail tools.
USA.gov is the official web portal of the United States government, designed to help citizens easily access accurate, up-to-date government information and services.
USA.gov is the official web portal of the United States government, designed to help citizens easily access accurate, up-to-date government information and services. This campaign aimed to increase awareness of how simple and reliable it is to find trusted federal resources—whether you're researching benefits, policies, or official forms. The banner ads highlighted ease-of-use and credibility through clean, interactive design and subtle animation.
To design and animate a series of digital banner ads that educate users about the simplicity and reliability of using USA.gov to search for official government information, while reinforcing trust and approachability.
Both banners effectively communicated ease of access and authority, positioning USA.gov as a go-to tool for reliable government information. The magnifying glass animation created a calm sense of clarity, while the interactive search field banner demonstrated real-world utility—helping shift perceptions of government sites from complex to approachable.
USAA (United Services Automobile Association) is a financial services provider dedicated to serving military members and their families.
USAA (United Services Automobile Association) is a financial services provider dedicated to serving military members and their families. Known for its integrity, value, and customer-first approach, USAA offers banking, insurance, and investment products tailored to the unique needs of those who serve. These banner ad campaigns aimed to raise awareness and drive conversions across three core offerings: free checking accounts, investment opportunities, and auto insurance—each highlighting trust, convenience, and long-term value.
To design and animate a series of interactive, high-impact banner ads that clearly communicate USAA’s key benefits, attract user attention, and encourage clicks and sign-ups across banking, insurance, and investment verticals.
The campaign’s mix of animation, interactivity, and clear messaging helped effectively communicate USAA’s value across multiple products. Each banner was tailored in tone and pacing to fit its subject matter while maintaining a consistent brand voice. The work supported increased awareness and conversions across targeted audiences, reinforcing USAA’s reputation for reliable, member-focused financial solutions.
Genesis Motors is a luxury automotive brand renowned for its refined design language, progressive engineering, and elevated brand presence.
Genesis Motors is a luxury automotive brand renowned for its refined design language, progressive engineering, and elevated brand presence. To support the visual identity of the newly redesigned Genesis G90, the flagship sedan, the brand required a hero image that embodied sophistication and timelessness. The final image would be featured on Instagram, aligning with Genesis’s minimalist, luxury-forward social aesthetic.
The original image, delivered in raw format, featured a strong base composition but required meticulous, high-end retouching to meet luxury brand standards.
Key challenges included:
The image was carefully reconstructed using a blend of advanced masking, clone and healing tools, digital painting, and gradient retouching, ensuring that no visual noise disrupted the vehicle's commanding presence.
After completing the technical retouching, I converted the image to black and white, a deliberate stylistic choice to align with Genesis’s timeless and classical brand tone.
The finished image was published on Genesis’s official Instagram account, successfully showcasing the Genesis G90 as a redefinition of luxury.
This project showcases my ability to perform complex image retouching, maintain luxury-level aesthetic standards, and contribute to brand-consistent content for high-profile campaigns in the automotive space.
Freedom Academy is a transformative wellness and fitness organization focused on empowering individuals to reach their full potential.
Freedom Academy is a transformative wellness and fitness organization focused on empowering individuals to reach their full potential—physically, mentally, and emotionally. With a mission rooted in personal growth, community, and positivity, Freedom Academy offers Functional Fitness Training, Realistic Martial Arts, and Healthy Living education to help people live their strongest, healthiest lives. The academy is a place of motivation, energy, and purposeful transformation.
The logo icon features a dynamic symbol that represents both a person with arms uplifted in triumph and a bird in flight. This duality captures the essence of the brand—freedom through discipline, and joy through movement. The raised arms speak to personal achievement, while the bird form reflects liberation, elevation, and limitless potential.
Behind the figure is a bright yellow sun, radiating warmth, energy, and optimism. It represents a new day, a new beginning, and the vibrant community that powers the academy.
The sun’s yellow evokes positivity, vitality, and energy. The figure—typically in a bold, grounded hue like deep blue, black, or crimson—offers contrast and strength, reinforcing balance between effort and reward, power and positivity.
Together, the palette creates a sense of motion, clarity, and inspiration—mirroring the emotional atmosphere of the academy itself.
The wordmark is set in a clean, modern sans-serif or bold serif typeface, reflecting strength, clarity, and momentum. “Freedom” may appear more prominent—representing aspiration—while “Academy” supports with structure and credibility. The type complements the uplifting icon with balanced geometry and a grounded baseline.
The logo design is highly versatile, designed to appear confidently across:
The upward motion, birdlike posture, and rising sun combine to create a powerful emotional impact, reinforcing a message of hope, achievement, and freedom through personal growth.
Royal Oak Heating and Cooling is a trusted HVAC company specializing in residential heating and air conditioning services.
Royal Oak Heating and Cooling is a trusted HVAC company specializing in residential heating and air conditioning services. Known for reliable expertise and efficient service, the brand serves homeowners seeking year-round comfort and peace of mind. The logo reflects the company’s balanced approach to climate control—delivering warmth in winter, cool relief in summer, and airflow that feels just right.
The logo icon features two overlapping home silhouettes—one in red to represent heating, and the other in blue to represent cooling. Where the homes converge, a central upward-pointing arrow is formed, symbolizing airflow, circulation, and rising comfort levels. This unified symbol captures the full cycle of HVAC service in a single, smartly constructed mark.
The use of red and blue is classic and intuitive—immediately signaling temperature control. The overlapping area subtly blends into a neutral or purple-toned core, giving visual clarity to the center arrow and reinforcing harmony between heating and cooling services. The palette is bold but balanced for both digital and print use.
The wordmark is set in a clean, modern sans-serif typeface, conveying reliability and professionalism. Optional subtle adjustments—like softened edges or increased spacing—keep the type approachable and legible across formats. The name “Royal Oak” is emphasized to reflect regional pride, while “Heating and Cooling” is kept secondary yet strong.
The overall design is sleek, geometric, and symmetrical, suggesting technical precision and balance. The homes and arrow icon create a sense of structure and movement—making the brand feel solid yet dynamic. The clean lines allow the logo to scale easily, from business cards to vehicle wraps.
The logo works effectively in both full color and monochrome versions, and the icon can function independently for branding touchpoints such as service badges, technician uniforms, or mobile app icons.
Toledo Harley-Davidson represents the rugged spirit of American freedom, biker culture, and Midwest grit.
Toledo Harley-Davidson represents the rugged spirit of American freedom, biker culture, and Midwest grit. As a regional extension of the iconic Harley-Davidson brand, this dealership serves as a hub for local riders and enthusiasts—offering bikes, gear, and a place to belong. The custom logo was created to embody bold patriotism, power, and brand loyalty with unmistakable energy.
The centerpiece of the logo is a fierce cartoon eagle, drawn in a dynamic, action-packed pose, clawing the top of the "Toledo" logotype as if asserting dominance and ownership. This eagle—bold, sharp-eyed, and full of attitude—symbolizes freedom, strength, and national pride, all key themes in the Harley-Davidson lifestyle.
Behind the eagle flies a stylized American flag, rippling in motion to reinforce the sense of speed, freedom, and patriotism. Above the scene sits the classic Harley-Davidson badge, anchoring the design with brand authority and legacy.
The eagle is rendered in a custom cartoon illustration style—bold lines, exaggerated features, and powerful form give it presence and energy. Its claws, feathers, and expression are meticulously detailed to emphasize intensity and attitude, connecting with the raw emotion of the Harley rider.
The “Toledo” logotype is strong and masculine, built to withstand the force of the eagle clutching it. The composition is tiered vertically:
Classic Harley orange, black, and white anchor the color scheme, while reds, whites, and blues from the American flag add patriotic flair. The colors are carefully balanced to maintain legibility and high visual impact across patches, signage, apparel, and digital assets.
Despite its high-energy composition, the logo was designed for scalability and clarity, working well in both full color and single-color variations. It translates seamlessly to merchandise, vehicle decals, event posters, and embroidered jackets—perfect for riders who want to rep their hometown dealership with pride.
Wayne Tree Manor is a distinguished banquet and wedding venue.
Wayne Tree Manor is a distinguished banquet and wedding venue. Known for its spacious, remodeled event center and elegant chapel, it has hosted countless weddings, receptions, and cultural celebrations with a legacy of exceptional customer service. Whether for intimate gatherings or grand occasions, Wayne Tree Manor provides a timeless setting for unforgettable events.
The logo features a stylized black tree silhouette framed inside a traditional Arabic arch design, set against a rich green background. The tree symbolizes life, growth, and lasting memories—perfect for weddings and milestone occasions. The Arabic arch adds a graceful architectural element, suggesting formality, heritage, and the versatility of the venue to host multicultural events.
The combination of black and green speaks to elegance and renewal. Green represents celebration, growth, and harmony—while black anchors the design with formality and prestige. The palette enhances the logo's visual weight without overpowering its sense of sophistication.
The wordmark is set in a refined serif typeface, chosen for its timeless and upscale appearance. The typography complements the architectural motif while reinforcing the brand’s professional, classic identity. Optional flourishes or ligatures can be used to evoke a sense of romance and tradition, especially for wedding-related materials.
The logo was designed to be highly versatile, working across signage, invitations, menus, digital platforms, and embroidered materials. The icon functions beautifully as a standalone emblem, while the full lockup conveys the venue’s full name and refined aesthetic.
Good Look Apparel is a forward-thinking custom boot company redefining footwear as a form of artistic expression.
Good Look Apparel is a custom footwear brand that designs one-of-a-kind boots for men and women—transforming fashion staples into bold statements of personal style. The brand brings an artistic lens to product development, merging original surface design with high-quality materials to create boots that are both wearable and collectible. Each design draws from a unique visual world, allowing customers to express individuality through form, pattern, and story.
At the core of this project was the creation of custom-printed boot designs, developed from the ground up to reflect artistic themes and cultural influences.
This wasn’t just art placement—it was a custom product creation process that balanced creative expression with material constraints and manufacturing feasibility.
To bring the designs to life pre-production, I created a series of high-impact digital composites showing the boots in contextual environments that echoed their artistic roots—urban, abstract, historical, or cultural.
With a product this expressive, the packaging needed to feel equally thoughtful.
This project unified product sourcing, surface design, brand storytelling, and packaging into a cohesive creative system.
UnderKomfort is an online-based hygienic product brand focused on creating smart, discreet solutions for garment undercare.
UnderKomfort is an online-based hygienic product brand focused on creating smart, discreet solutions for garment undercare. The brand offers innovations that enhance personal comfort, protect clothing, and extend garment life—merging functionality with simplicity. With a mission to promote everyday confidence through well-designed essentials, UnderKomfort’s product line addresses real-world wardrobe concerns with clean, modern solutions.
The core product was a collar strip engineered to shield shirt collars from sweat, oil, and friction—a common problem that causes visible wear and discoloration over time.
The product box was designed to reflect hygiene, simplicity, and modern function.
To support product education and customer experience, I created a visual guide that explained:
This project reflects my strength in product design, functional packaging, and user education. The final design provided UnderKomfort with a market-ready hygienic garment solution that is both practical and premium—effectively supporting the brand’s mission of delivering discreet comfort through thoughtful design.
Genesis Motors is a luxury automotive brand renowned for its refined design language, progressive engineering, and elevated brand presence.
Rather than using traditional banner formats cluttered with overlapping elements, I proposed a refined visual hierarchy that emphasized clarity, focus, and brand prestige.
Each banner was structured to guide the user’s eye top-to-bottom in a deliberate sequence of importance:
Though each campaign had unique messaging, all banners were unified by this shared design language, which:
The G70 model name was also featured prominently and consistently—reflecting how Genesis integrates vehicle identity across its branding ecosystem.
The redesigned banners delivered a modern, brand-aligned advertising system that emphasized impactful visuals and hierarchy over clutter.
Black Ambition, launched in 2020, is a national initiative founded to bridge the opportunity and wealth gaps faced by Black and Latinx entrepreneurs.
Black Ambition, launched in 2020, is a national initiative founded to bridge the opportunity and wealth gaps faced by Black and Latinx entrepreneurs. Focused on industries such as tech, healthcare, design, and consumer services, the organization provides funding, mentorship, and exposure to early-stage ventures. Its flagship competitions—the Black Ambition Prize and the HBCU Prize—seek to elevate founders from underrepresented communities, with the HBCU Prize specifically targeting students and alumni affiliated with historically Black colleges and universities.
In celebration of its third year, Black Ambition required a pair of videos: one to promote the HBCU Prize competition itself and another to capture the energy of the So Ambitious HBCU Tour—a multi-campus event series designed to inspire, engage, and empower student entrepreneurs.
The competition video was crafted to generate excitement and participation for the third year of the HBCU Prize.
For the tour recap video, I edited a series of still photographs taken at HBCU campuses across the country into a visually rhythmic montage for social platforms.
Both videos helped extend Black Ambition’s reach and visibility among its core audience of students, founders, and future leaders.
This project demonstrates my ability to create brand-aligned, purpose-driven content that fuses technical editing, visual consistency, and cultural relevance—tailored for social platforms and entrepreneurial engagement.
Genesis Motors is a luxury automotive brand renowned for its refined design language, progressive engineering, and elevated brand presence.
Genesis Motors is a luxury automotive brand renowned for its refined design language, progressive engineering, and elevated brand presence. To support the visual identity of the newly redesigned Genesis G90, the flagship sedan, the brand required a hero image that embodied sophistication and timelessness. The final image would be featured on Instagram, aligning with Genesis’s minimalist, luxury-forward social aesthetic.
The original image, delivered in raw format, featured a strong base composition but required meticulous, high-end retouching to meet luxury brand standards.
Key challenges included:
The image was carefully reconstructed using a blend of advanced masking, clone and healing tools, digital painting, and gradient retouching, ensuring that no visual noise disrupted the vehicle's commanding presence.
After completing the technical retouching, I converted the image to black and white, a deliberate stylistic choice to align with Genesis’s timeless and classical brand tone.
The finished image was published on Genesis’s official Instagram account, successfully showcasing the Genesis G90 as a redefinition of luxury.
This project showcases my ability to perform complex image retouching, maintain luxury-level aesthetic standards, and contribute to brand-consistent content for high-profile campaigns in the automotive space.
PGN Agency is an award-winning advertising and marketing agency based in Metro Detroit, known for its high-impact campaigns in both consumer and B2B markets.
PGN Agency is an award-winning advertising and marketing agency based in Metro Detroit, known for its high-impact campaigns in both consumer and B2B markets. With a longstanding reputation for direct-response marketing and measurable results, PGN has carved a niche in the Harley-Davidson dealer network, delivering customized programs that speak to the unique lifestyle, culture, and buying mindset of the Harley rider.
To support outreach to new and prospective Harley-Davidson dealerships, PGN needed a quad-fold brochure that would instantly resonate with dealers and clearly communicate the agency’s expertise in the Harley space.
This piece was intentionally designed to feel bold, aggressive, and distinctly Harley, using a quad-fold format that unfolded like a story—building momentum as readers moved through each panel.
A standout feature of the piece was the inclusion of hand-drawn sketches of Harley-Davidson models, used as footer artwork on each panel.
The content was structured to speak directly to Harley dealers, starting with shared values and ending with performance results.
“Now... Let’s Talk Harley.”
This direct approach created immediate alignment with the dealer audience.
“A Harley isn’t just a motorcycle. It’s a brotherhood, an escape, a declaration of independence.”
The closing panel featured a message from PGN’s president—a lifelong rider—along with a confident CTA to “Let us create a program that’s guaranteed to increase your sales.”
Contact info and a bold closing statement reinforced the results-driven, no-nonsense tone of the agency.
This quad-fold brochure gave PGN a powerful outreach tool that did more than promote services—it reflected a shared passion for the Harley-Davidson lifestyle and brand legacy.
This project highlights my ability to craft brand-specific print collateral that balances storytelling, visual culture, and conversion-focused messaging—especially for industries where authenticity is everything.