I'm a multidisciplinary designer and developer with over 20 years of experience spanning print, digital, web, and interactive media. My background includes roles as a graphic designer, art director, and senior digital creative, with deep expertise in UX, high-end photo retouching, animation, and email development.
I've led client projects, managed teams, trained agencies, and taught design and animation at the college level. With a BFA in Graphic Design and a strong foundation in both design and code, I bring strategic, hands-on leadership across the entire creative and development process.
Genesis Motors is a luxury automotive brand renowned for its refined design language, progressive engineering, and elevated brand presence.
Rather than using traditional banner formats cluttered with overlapping elements, I proposed a refined visual hierarchy that emphasized clarity, focus, and brand prestige.
Each banner was structured to guide the user’s eye top-to-bottom in a deliberate sequence of importance:
Though each campaign had unique messaging, all banners were unified by this shared design language, which:
The G70 model name was also featured prominently and consistently—reflecting how Genesis integrates vehicle identity across its branding ecosystem.
The redesigned banners delivered a modern, brand-aligned advertising system that emphasized impactful visuals and hierarchy over clutter.
Kim Price Realty is a commercial real estate brokerage based in Orange County, California, with over 20 years of experience in retail, industrial, office, and unique-use leasing.
Kim Price Realty is a commercial real estate brokerage based in Orange County, California, with over 20 years of experience in retail, industrial, office, and unique-use leasing. As a solo broker in a competitive market, Kim needed a professional, easy-to-navigate website that reflected her credibility, showcased current listings, and helped potential clients quickly understand her value.
The website, kimpricerealty.com, was designed to function as both a digital brand hub and a lead generation tool, striking a balance between clean aesthetics and commercial real estate utility.
The site was built to communicate quickly and convert efficiently, with a structure tailored for both desktop and mobile users.
Key sections include:
The finished website gave Kim Price Realty a credible, polished online presence that matched the professionalism of her in-person brand.
This project showcases my ability to design and build clean, strategic websites that serve real business needs while maintaining strong brand alignment.
Genesis Motors is the luxury automotive division of Hyundai, known for combining premium craftsmanship, bold design, and next-generation technology.
Genesis Motors is the luxury automotive division of Hyundai, known for combining premium craftsmanship, bold design, and next-generation technology. As the brand expanded its lineup and presence in the U.S., dealer websites such as Genesis of West Houston and others needed high-impact hero images to promote new models, build excitement around upcoming arrivals, and guide prospective buyers toward inventory and reservations.
These assets played a key role in translating national brand messaging into local, sales-driven experiences that still felt elevated and on-brand.
I created a series of hero images designed to feature prominently at the top of Genesis dealer websites. Each hero focused on a specific model or seasonal initiative, combining luxury visuals with concise, conversion-focused messaging.
Each asset was carefully composed to include:
The design process began with reviewing official Genesis brand photography, selecting imagery that best showcased each model’s design language and complemented the hero’s layout requirements. For the GV80 launch in particular, I emphasized:
For the full-lineup seasonal image, I arranged a progression of Genesis vehicles from sedan to SUV, showcasing the breadth of the brand while maintaining uniform lighting and consistency in visual depth.
I wrote and refined short-form promotional copy that stayed true to the Genesis voice—refined, aspirational, yet accessible.
Each CTA was strategically placed to align with user reading flow, and optimized for visibility across both desktop and mobile layouts.
While the assets aligned with Genesis’ national branding, each hero was adapted to the individual dealer’s needs, with flexible overlays that allowed for:
These hero images played a key role in bridging brand storytelling with dealer-level performance marketing. They helped:
This project showcases my strength in creative direction, layout design, automotive brand alignment, and high-impact promotional messaging—all while working within strict visual guidelines and performance goals.
Hyundai is a global automotive brand known for its innovation, advanced safety features, and sleek modern design.
Hyundai is a global automotive brand known for its innovation, advanced safety features, and sleek modern design. For a social media campaign centered on the Hyundai Elantra, the goal was to create a set of engaging, visually striking social cards tailored for Instagram and other platforms, each spotlighting a key vehicle feature. These cards were crafted to align with Hyundai’s bold visual identity while delivering bite-sized, tech-focused content that educates and excites potential drivers.
This card highlighted the Clari-Fi™ audio system, which restores depth and clarity to compressed digital music files.
These two cards each focused on Hyundai’s driver-assist technologies, with different graphic treatments to appeal across varied scroll behaviors and content formats:
This card focused on Lane Change Assist, a feature that extends blind spot detection when merging or changing lanes.
These social cards successfully translated technical vehicle features into compelling, user-friendly visuals.
PGN Agency is an award-winning advertising and marketing agency based in Metro Detroit, known for its high-impact campaigns in both consumer and B2B markets.
PGN Agency is an award-winning advertising and marketing agency based in Metro Detroit, known for its high-impact campaigns in both consumer and B2B markets. With a longstanding reputation for direct-response marketing and measurable results, PGN has carved a niche in the Harley-Davidson dealer network, delivering customized programs that speak to the unique lifestyle, culture, and buying mindset of the Harley rider.
To support outreach to new and prospective Harley-Davidson dealerships, PGN needed a quad-fold brochure that would instantly resonate with dealers and clearly communicate the agency’s expertise in the Harley space.
This piece was intentionally designed to feel bold, aggressive, and distinctly Harley, using a quad-fold format that unfolded like a story—building momentum as readers moved through each panel.
A standout feature of the piece was the inclusion of hand-drawn sketches of Harley-Davidson models, used as footer artwork on each panel.
The content was structured to speak directly to Harley dealers, starting with shared values and ending with performance results.
“Now... Let’s Talk Harley.”
This direct approach created immediate alignment with the dealer audience.
“A Harley isn’t just a motorcycle. It’s a brotherhood, an escape, a declaration of independence.”
The closing panel featured a message from PGN’s president—a lifelong rider—along with a confident CTA to “Let us create a program that’s guaranteed to increase your sales.”
Contact info and a bold closing statement reinforced the results-driven, no-nonsense tone of the agency.
This quad-fold brochure gave PGN a powerful outreach tool that did more than promote services—it reflected a shared passion for the Harley-Davidson lifestyle and brand legacy.
This project highlights my ability to craft brand-specific print collateral that balances storytelling, visual culture, and conversion-focused messaging—especially for industries where authenticity is everything.
Calumet Harley-Davidson isn’t just a dealership—it’s a local hub for Harley riders and enthusiasts across the region.
Calumet Harley-Davidson isn’t just a dealership—it’s a local hub for Harley riders and enthusiasts across the region. With a reputation for bold personality, passionate service, and deep community ties, Calumet needed a branded content piece that would feel like it came straight from the heart of the Harley culture. That vision became Blast, a monthly magazine that combined dealership news, sales events, lifestyle content, and featured bikes—all wrapped in a design that hit with the same energy as a revving engine.
The February issue of Blast kicked off the year with two key focal points:
The cover was designed to capture attention fast, combining:
The visual tone was unapologetic, tough yet clean, built to resonate with riders looking for real value and raw power.
Inside, the magazine served a dual purpose: celebrating Harley culture and moving inventory.
I maintained a balance between sales-driven content and editorial storytelling, helping “Blast” feel more like a rider’s insider zine than a generic promo piece.
The magazine included a letter-style intro echoing Calumet’s casual, community-driven brand voice.
“2006 is a not too distant memory and 2007 beckons with possibility and opportunity... If you didn’t get permission to buy yourself that new Harley—good. You don’t need it.”
This tone ran throughout the magazine—relatable, rebellious, and 100% Harley—reinforcing the idea that riders don’t follow trends, they make them.
The “Blast” magazine became a signature branded asset for Calumet Harley-Davidson—part dealership update, part cultural badge for the local riding community.
Jet’s Pizza, a beloved Michigan-based pizza brand, teamed up with the Detroit Tigers to create a bold, collectible refrigerator magnet in celebration of the team’s success as 2006 American League Champions.
Jet’s Pizza, a beloved Michigan-based pizza brand, teamed up with the Detroit Tigers to create a bold, collectible refrigerator magnet in celebration of the team’s success as 2006 American League Champions. The promotional piece, distributed ahead of the 2007 baseball season, was designed to showcase team pride, Jet’s iconic eight-corner pizza, and the upcoming Tigers game schedule—all in one high-visibility, high-utility format for fans.
The goal was to create a fridge-worthy design that fans would proudly display all season long—balancing sports energy, brand pride, and schedule convenience.
To reinforce the theme of ferocity and pride, the main image featured:
The lower half of the magnet featured the 2007 Detroit Tigers schedule, clearly organized for quick reference:
The finished magnet delivered a bold, high-energy promotional piece that fans appreciated both as a useful resource and a keepsake.
Frenchcrete specializes in textured and stamped concrete solutions that transform everyday spaces into works of art.
Frenchcrete is a full-service concrete and home improvement company with a legacy dating back to 1968. Known for their craftsmanship, competitive pricing, and customer-first values, they specialize in textured and stamped concrete solutions that transform everyday spaces into works of art. From walkways and patios to sunrooms, poolside surrounds, and driveways, Frenchcrete’s work enhances both the beauty and function of residential and commercial environments.
To support their business growth and introduce their Textured Concrete Services, Frenchcrete needed a refined, image-driven brochure that spoke to both the elegance and durability of their work.
I designed a 4-page brochure that was both elegant and practical, balancing visual storytelling with detailed service information.
The final brochure provided Frenchcrete with a versatile and visually refined marketing tool that communicates both their technical capabilities and design sensibility.
This project demonstrates my ability to create print collateral that merges visual elegance with practical clarity, reflecting both craftsmanship and customer confidence—perfectly suited for a brand with Frenchcrete’s heritage.
Genesis Motors is the luxury automotive division of Hyundai, known for combining premium craftsmanship, bold design, and next-generation technology.
Genesis Motors is the luxury automotive division of Hyundai, known for combining premium craftsmanship, bold design, and next-generation technology. As the brand expanded its lineup and presence in the U.S., dealer websites such as Genesis of West Houston and others needed high-impact hero images to promote new models, build excitement around upcoming arrivals, and guide prospective buyers toward inventory and reservations.
These assets played a key role in translating national brand messaging into local, sales-driven experiences that still felt elevated and on-brand.
I created a series of hero images designed to feature prominently at the top of Genesis dealer websites. Each hero focused on a specific model or seasonal initiative, combining luxury visuals with concise, conversion-focused messaging.
Each asset was carefully composed to include:
The design process began with reviewing official Genesis brand photography, selecting imagery that best showcased each model’s design language and complemented the hero’s layout requirements. For the GV80 launch in particular, I emphasized:
For the full-lineup seasonal image, I arranged a progression of Genesis vehicles from sedan to SUV, showcasing the breadth of the brand while maintaining uniform lighting and consistency in visual depth.
I wrote and refined short-form promotional copy that stayed true to the Genesis voice—refined, aspirational, yet accessible.
Each CTA was strategically placed to align with user reading flow, and optimized for visibility across both desktop and mobile layouts.
While the assets aligned with Genesis’ national branding, each hero was adapted to the individual dealer’s needs, with flexible overlays that allowed for:
These hero images played a key role in bridging brand storytelling with dealer-level performance marketing. They helped:
This project showcases my strength in creative direction, layout design, automotive brand alignment, and high-impact promotional messaging—all while working within strict visual guidelines and performance goals.
Hyundai is a global automotive brand known for its sleek design, innovative technology, and refined approach to value.
Hyundai is a global automotive brand known for its sleek design, innovative technology, and refined approach to value. Each year, Hyundai launches a high-visibility holiday campaign—formerly the Hyundai Holidays Sales Event, now known as the Hyundai Getaway Sales Event—to promote special seasonal offers across its vehicle lineup. For this campaign, Hyundai aimed to highlight the Hyundai Sonata through a website experience that felt festive, premium, and on-brand.
To support the campaign, I designed and animated a hero section for the Hyundai website, balancing brand visibility with seasonal ambiance.
The animation centered around a soft, subtle bokeh effect—a seasonal nod without overwhelming the interface.
Every visual and motion element was built to adhere closely to Hyundai’s brand and campaign guidelines, focusing on:
The animated header contributed a visually immersive and brand-consistent experience to one of Hyundai’s key seasonal campaigns. It brought motion, balance, and atmosphere to the Hyundai Holidays event while reinforcing the vehicle’s appeal. This project reflects my ability to blend motion design, layout composition, and brand sensitivity into a cohesive digital asset for large-scale promotional use.
Hyundai is a global automotive brand known for its innovation, advanced safety features, and sleek modern design.
Hyundai is a global automotive brand known for its innovation, advanced safety features, and sleek modern design. For a social media campaign centered on the Hyundai Elantra, the goal was to create a set of engaging, visually striking social cards tailored for Instagram and other platforms, each spotlighting a key vehicle feature. These cards were crafted to align with Hyundai’s bold visual identity while delivering bite-sized, tech-focused content that educates and excites potential drivers.
This card highlighted the Clari-Fi™ audio system, which restores depth and clarity to compressed digital music files.
These two cards each focused on Hyundai’s driver-assist technologies, with different graphic treatments to appeal across varied scroll behaviors and content formats:
This card focused on Lane Change Assist, a feature that extends blind spot detection when merging or changing lanes.
These social cards successfully translated technical vehicle features into compelling, user-friendly visuals.
Good Look Apparel is a forward-thinking custom boot company redefining footwear as a form of artistic expression.
Good Look Apparel is a custom footwear brand that designs one-of-a-kind boots for men and women—transforming fashion staples into bold statements of personal style. The brand brings an artistic lens to product development, merging original surface design with high-quality materials to create boots that are both wearable and collectible. Each design draws from a unique visual world, allowing customers to express individuality through form, pattern, and story.
At the core of this project was the creation of custom-printed boot designs, developed from the ground up to reflect artistic themes and cultural influences.
This wasn’t just art placement—it was a custom product creation process that balanced creative expression with material constraints and manufacturing feasibility.
To bring the designs to life pre-production, I created a series of high-impact digital composites showing the boots in contextual environments that echoed their artistic roots—urban, abstract, historical, or cultural.
With a product this expressive, the packaging needed to feel equally thoughtful.
This project unified product sourcing, surface design, brand storytelling, and packaging into a cohesive creative system.
OnStar, a subsidiary of General Motors, is a trusted leader in connected vehicle safety and communication services.
OnStar, a subsidiary of General Motors, is a trusted leader in connected vehicle safety and communication services. Their Automatic Crash Response feature is designed to alert emergency personnel in the event of a collision—even if the driver can’t call for help. This campaign focused on highlighting OnStar’s life-saving capabilities and its close coordination with public safety responders to deliver timely, GPS-enabled assistance.
To create emotionally resonant and visually impactful animated banner ads that raise awareness about OnStar’s Automatic Crash Response service, emphasizing its critical role in emergencies and its partnership with first responders.
I designed two distinct animated banners to dramatize the urgency and effectiveness of OnStar’s emergency support:
The banners emphasized fast response, GPS accuracy, and seamless communication in emergencies. Messaging was concise and urgent, using phrases like “Help when you need it most” and “We speak to first responders so you don’t have to.” The tone was serious yet hopeful, reflecting OnStar’s mission of protecting lives.
Animation was subtle but powerful—designed to quickly engage users without being intrusive. Visual and motion design techniques were chosen to reflect real-world urgency while maintaining a polished, brand-aligned look.
The banners served as powerful awareness tools, helping educate audiences about OnStar’s behind-the-scenes capabilities and real-world life-saving impact. They successfully brought attention to a feature often taken for granted, while visually honoring the essential collaboration between technology and emergency services.
Alltel Wireless was a U.S. mobile service provider known for its value-driven plans and strong regional presence.
Alltel Wireless was a U.S. mobile service provider known for its value-driven plans and strong regional presence. During the rise of smartphones like the BlackBerry Curve 8530, BlackBerry Tour, and Samsung Freeform, Alltel focused on connecting with younger consumers by offering affordable devices and flexible plans. This campaign aimed to promote these phones through bold, animated banner ads that reflected the tech-forward lifestyle of the emerging mobile generation.
To create a series of animated, visually engaging banner ads that highlighted Alltel’s smartphone lineup and appealed to younger, digitally savvy users looking for messaging, email, and social media-ready devices.
Each banner was tailored to reflect the personality of its featured phone:
The banners featured snappy, energetic animations with bold device reveals, rotating feature highlights, and interactive CTAs. The style was dynamic and clean—leveraging movement and layered effects to catch attention without overwhelming smaller display spaces.
Designed specifically for the younger demographic, the tone of each ad was casual, energetic, and focused on features that mattered to them: social connectivity, texting, music, and mobile style. Typography and color palettes matched that youthful appeal while still adhering to Alltel’s brand identity.
The animated banners helped position Alltel as a relevant, budget-friendly wireless option in the competitive smartphone era. They supported increased engagement during promotional periods and reflected the excitement and mobility of early smartphone adoption.
Owens Corning is a global leader in insulation, roofing, and building materials.
Owens Corning is a global leader in insulation, roofing, and building materials, widely recognized for its innovation and the iconic Pink Panther mascot. Known for blending performance with sustainability, the brand promotes products that are energy-efficient, easy to install, and built for long-term value. These digital campaigns aimed to highlight key product lines—EcoTouch® Insulation, CommercialComplete™ Wall Systems, and PureFiber® Technology—through bold, engaging banner ads.
To develop a series of highly visual and interactive banner ads tailored to distinct Owens Corning product campaigns, each focused on increasing product awareness, driving engagement, and reinforcing the brand’s approachable, high-performance identity.
Each banner ad was designed for high interactivity, encouraging hover states, movement, and click engagement. The Pink Panther mascot was integrated playfully yet purposefully—adding brand recognition while guiding the eye toward calls-to-action or reinforcing key messaging.
The animated banners succeeded in visually distinguishing each product line while maintaining a cohesive Owens Corning brand presence. Engaging and technically sound, the ads helped drive product awareness across B2B and consumer-facing platforms, enhancing digital campaign performance across multiple audiences.
The Summer Clearance Event is a seasonal campaign aimed at boosting sales through bold, engaging promotions that highlight limited-time offers.
Hyundai is a global automotive brand known for its innovation, reliability, and approachable design. This particular campaign focused on the Hyundai Tucson 2017, targeting Spanish-speaking audiences with culturally relevant, upbeat messaging.
To create a vibrant, animated Spanish-language banner ad that captured the energy of summer and promoted the Hyundai Tucson 2017 during the clearance event.
I designed and animated a dynamic HTML5 banner with playful motion, vibrant color palettes, and bold type. The headline—“Más divertido que un día de playa” (“More fun than a day at the beach”)—set a lighthearted, aspirational tone aimed at emotionally connecting with viewers while reinforcing the value and versatility of the Tucson.
The animation emphasized smooth transitions, summery visual cues, and a CTA that stood out without disrupting the visual rhythm. The pacing was tailored to catch attention quickly in digital ad placements, especially on mobile devices.
The Spanish copy and visuals were designed to resonate with Hispanic markets—maintaining the brand's visual standards while creating a culturally authentic and engaging experience.
The animated banner aligned with Hyundai’s seasonal campaign goals, helping drive awareness and engagement among Spanish-speaking consumers during a key sales window.
Genesis Motors is a luxury automotive brand renowned for its refined design language, progressive engineering, and elevated brand presence.
Genesis Motors is a luxury automotive brand renowned for its refined design language, progressive engineering, and elevated brand presence. To support the visual identity of the newly redesigned Genesis G90, the flagship sedan, the brand required a hero image that embodied sophistication and timelessness. The final image would be featured on Instagram, aligning with Genesis’s minimalist, luxury-forward social aesthetic.
The original image, delivered in raw format, featured a strong base composition but required meticulous, high-end retouching to meet luxury brand standards.
Key challenges included:
The image was carefully reconstructed using a blend of advanced masking, clone and healing tools, digital painting, and gradient retouching, ensuring that no visual noise disrupted the vehicle's commanding presence.
After completing the technical retouching, I converted the image to black and white, a deliberate stylistic choice to align with Genesis’s timeless and classical brand tone.
The finished image was published on Genesis’s official Instagram account, successfully showcasing the Genesis G90 as a redefinition of luxury.
This project showcases my ability to perform complex image retouching, maintain luxury-level aesthetic standards, and contribute to brand-consistent content for high-profile campaigns in the automotive space.
All Seasons Sprinkler and Landscaping is a residential landscaping company focused on creating lush, well-maintained outdoor environments through expert irrigation and year-round yard care.
All Seasons Sprinkler and Landscaping is a residential landscaping company focused on creating lush, well-maintained outdoor environments through expert irrigation and year-round yard care. The brand emphasizes reliability, natural beauty, and the enjoyment of outdoor living—regardless of the season.
The logo features a healthy, vibrant tree icon, symbolizing growth, care, and a thriving outdoor space. The tree serves as a universal emblem for life and renewal, reinforcing the brand’s role in nurturing and maintaining beautiful landscapes across all seasons.
The design evokes a fresh, inviting outdoor feeling, capturing the serenity and vitality of well-kept natural spaces. The rounded, organic shapes of the tree convey approachability and warmth, aligning with the company’s friendly, service-oriented identity.
The wordmark is clean and professional, with subtle naturalistic touches that complement the icon. The typography supports readability while echoing the organic theme—grounded yet approachable, ideal for both residential appeal and professional trust.
Greens and earth tones were selected to reflect health, sustainability, and seasonal richness. The palette reinforces a connection to nature while maintaining visual harmony across digital and print applications.
The tree icon functions well as a standalone mark for branding materials such as trucks, uniforms, and lawn signage. The full logo works seamlessly in horizontal and stacked formats, ensuring consistency across media.
Crystal Clear Teeth Whitening is a cosmetic dentistry brand specializing in professional teeth whitening treatments that enhance smiles with clarity and confidence.
Crystal Clear Teeth Whitening is a cosmetic dentistry brand specializing in professional teeth whitening treatments that enhance smiles with clarity and confidence. The brand name evokes purity, brilliance, and visible transformation—offering patients a high-end experience in a relaxed and modern setting.
The logo centers on an icon of a tooth made of diamond, symbolizing brilliance, strength, and precision. The diamond-cut facets represent clarity and sparkle—mirroring the brand promise of noticeably whiter teeth and a radiant smile. This unique visual metaphor sets the practice apart from more clinical or generic dental identities.
The logotype pairs the icon with clean, modern typography to create a polished and approachable look. The typeface balances luxury and friendliness—conveying professionalism while staying welcoming to everyday clients.
Soft whites, icy blues, and subtle silver or chrome tones were chosen to reinforce ideas of cleanliness, clarity, and shine—aligning with both dental care and the gemstone-inspired theme.
The logo was designed for strong visibility across digital and print applications, including signage, appointment cards, social media, and treatment kits. The diamond-tooth icon is also adaptable as a standalone mark for badges or watermarks.
Good Look Apparel is a forward-thinking custom boot company redefining footwear as a form of artistic expression.
Good Look Apparel is a custom footwear brand that designs one-of-a-kind boots for men and women—transforming fashion staples into bold statements of personal style. The brand brings an artistic lens to product development, merging original surface design with high-quality materials to create boots that are both wearable and collectible. Each design draws from a unique visual world, allowing customers to express individuality through form, pattern, and story.
At the core of this project was the creation of custom-printed boot designs, developed from the ground up to reflect artistic themes and cultural influences.
This wasn’t just art placement—it was a custom product creation process that balanced creative expression with material constraints and manufacturing feasibility.
To bring the designs to life pre-production, I created a series of high-impact digital composites showing the boots in contextual environments that echoed their artistic roots—urban, abstract, historical, or cultural.
With a product this expressive, the packaging needed to feel equally thoughtful.
This project unified product sourcing, surface design, brand storytelling, and packaging into a cohesive creative system.
UnderKomfort is an online-based hygienic product brand focused on creating smart, discreet solutions for garment undercare.
UnderKomfort is an online-based hygienic product brand focused on creating smart, discreet solutions for garment undercare. The brand offers innovations that enhance personal comfort, protect clothing, and extend garment life—merging functionality with simplicity. With a mission to promote everyday confidence through well-designed essentials, UnderKomfort’s product line addresses real-world wardrobe concerns with clean, modern solutions.
The core product was a collar strip engineered to shield shirt collars from sweat, oil, and friction—a common problem that causes visible wear and discoloration over time.
The product box was designed to reflect hygiene, simplicity, and modern function.
To support product education and customer experience, I created a visual guide that explained:
This project reflects my strength in product design, functional packaging, and user education. The final design provided UnderKomfort with a market-ready hygienic garment solution that is both practical and premium—effectively supporting the brand’s mission of delivering discreet comfort through thoughtful design.
Genesis Motors is a luxury automotive brand renowned for its refined design language, progressive engineering, and elevated brand presence.
Rather than using traditional banner formats cluttered with overlapping elements, I proposed a refined visual hierarchy that emphasized clarity, focus, and brand prestige.
Each banner was structured to guide the user’s eye top-to-bottom in a deliberate sequence of importance:
Though each campaign had unique messaging, all banners were unified by this shared design language, which:
The G70 model name was also featured prominently and consistently—reflecting how Genesis integrates vehicle identity across its branding ecosystem.
The redesigned banners delivered a modern, brand-aligned advertising system that emphasized impactful visuals and hierarchy over clutter.
Black Ambition, launched in 2020, is a national initiative founded to bridge the opportunity and wealth gaps faced by Black and Latinx entrepreneurs.
Black Ambition, launched in 2020, is a national initiative founded to bridge the opportunity and wealth gaps faced by Black and Latinx entrepreneurs. Focused on industries such as tech, healthcare, design, and consumer services, the organization provides funding, mentorship, and exposure to early-stage ventures. Its flagship competitions—the Black Ambition Prize and the HBCU Prize—seek to elevate founders from underrepresented communities, with the HBCU Prize specifically targeting students and alumni affiliated with historically Black colleges and universities.
In celebration of its third year, Black Ambition required a pair of videos: one to promote the HBCU Prize competition itself and another to capture the energy of the So Ambitious HBCU Tour—a multi-campus event series designed to inspire, engage, and empower student entrepreneurs.
The competition video was crafted to generate excitement and participation for the third year of the HBCU Prize.
For the tour recap video, I edited a series of still photographs taken at HBCU campuses across the country into a visually rhythmic montage for social platforms.
Both videos helped extend Black Ambition’s reach and visibility among its core audience of students, founders, and future leaders.
This project demonstrates my ability to create brand-aligned, purpose-driven content that fuses technical editing, visual consistency, and cultural relevance—tailored for social platforms and entrepreneurial engagement.
Genesis Motors is a luxury automotive brand renowned for its refined design language, progressive engineering, and elevated brand presence.
Genesis Motors is a luxury automotive brand renowned for its refined design language, progressive engineering, and elevated brand presence. To support the visual identity of the newly redesigned Genesis G90, the flagship sedan, the brand required a hero image that embodied sophistication and timelessness. The final image would be featured on Instagram, aligning with Genesis’s minimalist, luxury-forward social aesthetic.
The original image, delivered in raw format, featured a strong base composition but required meticulous, high-end retouching to meet luxury brand standards.
Key challenges included:
The image was carefully reconstructed using a blend of advanced masking, clone and healing tools, digital painting, and gradient retouching, ensuring that no visual noise disrupted the vehicle's commanding presence.
After completing the technical retouching, I converted the image to black and white, a deliberate stylistic choice to align with Genesis’s timeless and classical brand tone.
The finished image was published on Genesis’s official Instagram account, successfully showcasing the Genesis G90 as a redefinition of luxury.
This project showcases my ability to perform complex image retouching, maintain luxury-level aesthetic standards, and contribute to brand-consistent content for high-profile campaigns in the automotive space.
PGN Agency is an award-winning advertising and marketing agency based in Metro Detroit, known for its high-impact campaigns in both consumer and B2B markets.
PGN Agency is an award-winning advertising and marketing agency based in Metro Detroit, known for its high-impact campaigns in both consumer and B2B markets. With a longstanding reputation for direct-response marketing and measurable results, PGN has carved a niche in the Harley-Davidson dealer network, delivering customized programs that speak to the unique lifestyle, culture, and buying mindset of the Harley rider.
To support outreach to new and prospective Harley-Davidson dealerships, PGN needed a quad-fold brochure that would instantly resonate with dealers and clearly communicate the agency’s expertise in the Harley space.
This piece was intentionally designed to feel bold, aggressive, and distinctly Harley, using a quad-fold format that unfolded like a story—building momentum as readers moved through each panel.
A standout feature of the piece was the inclusion of hand-drawn sketches of Harley-Davidson models, used as footer artwork on each panel.
The content was structured to speak directly to Harley dealers, starting with shared values and ending with performance results.
“Now... Let’s Talk Harley.”
This direct approach created immediate alignment with the dealer audience.
“A Harley isn’t just a motorcycle. It’s a brotherhood, an escape, a declaration of independence.”
The closing panel featured a message from PGN’s president—a lifelong rider—along with a confident CTA to “Let us create a program that’s guaranteed to increase your sales.”
Contact info and a bold closing statement reinforced the results-driven, no-nonsense tone of the agency.
This quad-fold brochure gave PGN a powerful outreach tool that did more than promote services—it reflected a shared passion for the Harley-Davidson lifestyle and brand legacy.
This project highlights my ability to craft brand-specific print collateral that balances storytelling, visual culture, and conversion-focused messaging—especially for industries where authenticity is everything.