Professional Insights

Website visitors spend 57% of their time above the fold. (NNGroup)

Freelancer or agency: who should you choose?

Deciphering who you should choose for your project and why

Based in downtown Los Angeles transformation states that sustainability is at the core of everything it goes.


When embarking on a new project, the choice between a freelancer and an agency is pivotal

Making the right choice can have a significant impact on the outcome of your project. This guide will provide insights into the benefits and drawbacks of each to inform your decision.

Defining the contenders


  • Individual professional offering specialized services.
  • Typically more suited for smaller, focused projects due to limited bandwidth.


  • A team of professionals providing a range of services.
  • Ideal for large-scale projects requiring diverse skills and resources.

Assessing your project needs

Scale and complexity

  • Larger projects may benefit from the resources an agency offers.
  • Smaller tasks may be more suited to a freelancer.

Budget constraints

  • Freelancers might offer more competitive rates due to lower overhead.
  • Agencies provide more services but might come at a higher fee.

Delving into the pros and cons



  • Cost-effective
  • Flexible
  • Personalized service


  • Limited skill set
  • Limited availability
  • May lack extensive resources



  • Diverse skills
  • Scalability
  • Reliability
  • Structured processes


  • Typically more expensive
  • May lack a personal touch

Evaluating your priorities

Quality and expertise

Determine the level of quality and expertise required for your project.

Communication and collaboration

Consider how you prefer to communicate and collaborate on the project.

Strategic considerations

Risk management

  • Agencies might offer more security through established processes.
  • Freelancers offer flexibility but might come with more risks.

Long-term partnership

Consider if you're looking for a one-time collaboration or a long-term partnership.

Making the final decision

Analyze your project's specifics and align your choice with your goals, preferred working style, and required expertise.


Making a choice between a freelancer and an agency requires careful consideration of your project’s scope, budget, and desired expertise. By assessing your needs and understanding the benefits of each option, you can make an informed decision that aligns with your goals.