Websites That Build Credibilityin Orange County

Branding Overview

AboutSeniorLiving.com is a compassionate, no-cost senior care referral service operating in Southern California and Northern Idaho. Their mission is to guide families through the complex journey of finding the right senior living solution—whether it’s assisted living, memory care, board and care homes, or in-home support—by offering personalized, expert-driven placement services. Their approach is rooted in empathy, clarity, and trust, helping families make informed decisions during emotionally challenging times.

Strategy Components

1. Brand Positioning

Positioned as a trusted partner in senior living transitions, AboutSeniorLiving.com emphasizes personalized guidance and compassionate support. The brand communicates a commitment to easing the stress of finding appropriate care, ensuring families feel supported every step of the way.

2. Visual Identity & Messaging

The website's design employs a warm and approachable aesthetic, using soothing colors and clear typography to create a sense of comfort and reliability. Messaging focuses on empathy and expertise, with headlines like "Your Trusted Helper in Senior Living Solutions" reinforcing the brand's supportive role.

3. UX/UI Design Strategy

• Intuitive Navigation: Services are clearly categorized, allowing users to easily explore options such as assisted living, memory care, and in-home support.
• Responsive Design: Ensures optimal viewing across devices, catering to both tech-savvy users and those less familiar with digital platforms.
• Call-to-Action (CTA): Prominent CTAs like "Start Your Journey" guide users toward initiating the placement process.

4. Content Strategy

Content is tailored to address the concerns and questions of families seeking senior care solutions. Detailed service descriptions, testimonials, and a clear outline of the placement process build trust and demonstrate the organization's commitment to personalized support.

5. SEO & Lead Generation

The website is optimized for search engines with relevant keywords, meta descriptions, and structured data. Integrated contact forms and consultation booking features facilitate lead capture and conversion.

Brand Overview

Kim Price Realty is a commercial real estate brokerage based in Orange County, California, with over 20 years of experience in retail, industrial, office, and unique-use leasing. As a solo broker in a competitive market, Kim needed a professional, easy-to-navigate website that reflected her credibility, showcased current listings, and helped potential clients quickly understand her value.

Creative Approach

1. Website Strategy & Design

The website, kimpricerealty.com, was designed to function as both a digital brand hub and a lead generation tool, striking a balance between clean aesthetics and commercial real estate utility.

• I crafted a modern, minimal layout that reflects the brand’s sophistication while staying approachable and clear.
• Typography and spacing were carefully considered to enhance readability and elegance, creating a trustworthy user experience.

2. Structure & User Experience

The site was built to communicate quickly and convert efficiently, with a structure tailored for both desktop and mobile users.

Key sections include:

• Home Page – Featuring a strong headline and intro paragraph positioning Kim as a trusted real estate partner in Orange County.
• About – Showcasing Kim’s 20+ years of experience and niche focus areas, reinforcing her expertise.
• Property Listings – A clean and scannable section for featured properties, highlighting square footage, use type, location, and availability.
• Contact Page – Includes a user-friendly form, clickable contact details, and an embedded map for location context.

3. Performance & Usability

• The site was designed with SEO best practices, semantic HTML, and fast-loading assets for optimal performance.
• I integrated a mobile-first responsive layout, ensuring a smooth experience across devices.
• A QR code (also used on business cards and print materials) leads directly to the site, supporting cross-channel consistency and ease of access.

Outcome

The finished website gave Kim Price Realty a credible, polished online presence that matched the professionalism of her in-person brand.

• It supports her day-to-day business by helping prospective clients quickly explore listings, learn about her services, and reach out with confidence.
• The unified design system across web and print has helped build brand recognition and trust, especially with first-time visitors.

This project showcases my ability to design and build clean, strategic websites that serve real business needs while maintaining strong brand alignment.

Branding Overview

Skye Construction is an Orange County–based ADU contractor specializing in garage conversions, detached/attached ADUs, and interior remodels. Their mission is to help homeowners unlock underused spaces and turn them into rentable, high-quality living units—maximizing both functionality and ROI. The brand emphasizes reliability, regulatory know-how, and craftsmanship with a modern California aesthetic.

Strategy Components

1. Brand Positioning

Skye Construction is positioned as a modern, reliable, and knowledgeable ADU expert for Southern California homeowners. The website reinforces their role not just as contractors, but as partners in navigating complex zoning and building regulations with ease and confidence.

2. Visual Identity & Messaging

The design leverages clean lines, contemporary typography, and aspirational imagery to reflect Skye's modern craftsmanship. Messaging emphasizes simplicity, income potential, and turnkey service, making a technical offering approachable to everyday homeowners.

3. UX/UI Design Strategy

• Clear Value Proposition: The homepage clearly communicates what an ADU is and why it matters.
• Segmented Services: Pages for detached ADUs, garage conversions, and more, each with clear CTAs and benefits.
• Streamlined Navigation: Mobile-first design and intuitive structure help users quickly understand their options.
• Trust Builders: Process overviews, FAQs, and testimonial areas build credibility and reduce hesitation.

4. Lead Generation & Conversion

Prominent CTAs like “Get Started” and “Request a Consultation” appear across key pages, paired with optimized forms. The site architecture supports organic SEO with localized and service-specific keyword targeting.

Brand Overview

UnRavelled is an original stage play by Jake Broder and Cath Brittan that interweaves science, art, and human emotion into a poignant exploration of memory, love, and dementia. Inspired by real stories of neuroscience and artistic expression, the production required a digital presence that could both honor the gravity of its subject matter and remain accessible to theatergoers, educators, and advocates. The brand embodies sophistication, empathy, and cultural significance—positioning the play as more than entertainment, but a catalyst for conversation.

Creative Approach

1. Concept & Symbolism

The website was conceived as a digital stage, guiding visitors through the narrative arc of the play. Visual motifs of layering, fragmentation, and subtle textures symbolized the themes of memory and loss, while immersive imagery and storytelling banners mirrored the emotional journey of the production. The site balanced theatrical sophistication with approachability, ensuring audiences could engage deeply while navigating easily.

2. Typography & Style

Typography was chosen to reflect both elegance and modernity, with headline fonts evoking cinematic drama and body copy designed for clarity across all devices. This combination ensured that the site conveyed artistic weight while maintaining readability, appealing equally to theater critics, casual audiences, and community partners.

3. Color Palette

A subdued, cinematic palette of deep neutrals, soft gradients, and warm highlights was employed to echo the play’s emotional themes. These tones established a sense of intimacy and gravity, while contrast elements in call-to-action banners drew focus to ticketing and engagement opportunities. The palette created cohesion across storytelling sections while remaining sensitive to accessibility standards.

4. Versatility

The website was built to serve multiple audiences:

• Theatergoers – Quick access to performance dates, venues, and ticketing.
• Educators & Advocates – Dedicated sections for educational impact, neuroscience resources, and community partnerships.
• Press & Media – A curated hub for reviews, interviews, and press kits.

Optimized for mobile, tablet, and desktop, the site adapts seamlessly across platforms, ensuring usability and visual impact in every context.

Outcome

The finished site provided UnRavelled with a professional, moving digital presence that mirrored the sophistication of the production itself. By blending storytelling with functionality, the website became a central hub for ticketing, press engagement, and advocacy outreach. The result was a design that not only elevated the play’s visibility but also deepened its cultural resonance—bridging art and science while connecting with audiences on both emotional and intellectual levels.